The 2012 US Higher Education Web Tools Market Share: Advertising, Analytics, Trackers, and Widgets report has just been released. This report, available in the Products, is the first research of its kind into the exploding use of web tools on college and university web sites.
The Web Tools Market Share report represents the results of crawling 3354 college and university websites to identify known web tools in the Advertising, Analytics, Privacy, Tracker, and Widgets tool classifications.
Web Tools Market Share
For each tool classification, the crawl results are presented for 2-Year and 4-Year institutions in addition to the total for all institutions. This approach supports better conclusions on the prominence and use of each tool type of Advertising, Analytics, Privacy, Tracker, and Widgets.
The crawl results were also processed to produce a visualization for the 2-Year and 4-Year institutions in order to provide a visual impact to the data. These two visualizations show the prominence of Google market share in addition to the prominent use of Facebook, Twitter along with certain advertising and user tracking web tools.
The crawl results also present the web tools market share data for Advertising, Analytics, Privacy, Tracker, and Widgets for each of the 162 web tools found during the crawl including links to the vendor’s site or product page or more information.
Included in the results is the combined Google web tool market share for its 12 products across all tools classifications including the Google Custom Search Engine market share data in higher education.
The data for social network widget market share and social sharing widgets is also broken out given the attention and importance it plays of many institutions.
The Web Tools Market Share report is intended for institutional leaders in marketing, communications, recruiting and of course information technology. The 2012 US Higher Education Web Tools Market Share report is also intended to inform web and social media governance committees as they consider the use of various web tools in the coming period.
Additional information is available on the 2012 US Higher Education Web Tools Market Share product page where it can be purchase for immediate download.