Review Your 2013 Web Hosting Strategy

The new year is still new making it a great time review your current web hosting strategy. Speaking of review, remember when millions of website owners were mystified by the non-appearance of their websites back in September 10 of 2012 from the GoDaddy outage. Was it an isolated server issue? Or perhaps a larger network attack, coming ominously the day before September 11th?

Outage Spanning Over Half of the Internet

It turns out that web sites were down due to a series of internal network events that corrupted router data tables at the web hosting firm GoDaddy. The outage took over half the Internet along with it, as GoDaddy is the home to 50 million-plus domain records, according to PC World.

While many in Internet security breathed a sigh of relief, there were still many web site owners who were frustrated with the downtime of their websites, and grousing online about finding a more reliable host. In its announcement, GoDaddy spoke of their uptime reliability factor with the words “Throughout our history, we have provided 99.999% uptime in our DNS infrastructure. This is the level our customers expect from us and the level we expect of ourselves. We have let our customers down and we know it.”

Reliability in Nines

The 99.999% may seem a tad hyperbolic to non-techies, but those whose livings depend on guaranteed uptime of web sites know that this percentage refers to the ‘five nines’. Broadcastnewsroom offers up some tips for finding a good web hosting company, and clears up all those nines.

“Uptime is measured in nines. For example, ‘three nines’ is 99.9% Uptime for an annual downtime of eight hours and 45 minutes. A web hosting service with an uptime of “five nines,” or 99.999% uptime, might seem like an insignificant difference than the first example of “three nines” but “five nines” means approximately five minutes and fifteen seconds of downtime a year. That’s about 8 hours and 40 minutes difference. In business, being shut down for 8 hours and 40 minutes means lost revenue, lost clients, and lost leads.”

Choosing an ISP for Your Site

If you’re one of the site owners affected by Monday’s outage, and are looking right now for a new web hosting company, you should understand the key differences in web hosting levels. Knowing what works with free hosting to shared hosting, to virtual private servers like those at Windows VPS hosting at MyHosting, and even to fully dedicated hosting can help to choose a new site host for a business owner. At the most basic level, you should know the following:

  • Which hosting type suits your website needs
  • Which hosting type is more cost effective for your company
  • How to upgrade to a better server, if possible
  • How to upgrade to a dedicated server in the future

Before you sign up with an new ISP, click around to other web sites on the company’s servers to get a good feeling about the common network speed. Also check on the page loading times for your site and others on your desired web host.

A website’s downtime may only happen infrequently, but that could be enough for customers to seek out another web hosting company. Use the tips above to keep on top of your own web site hosting.

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